As we scroll through our social media feeds or explore websites, we see numerous designs ranging from vintage and eclectic to bold and edgy. While great design can capture our attention with us, there are definite principles that set exceptional designers apart from the rest masses. One of the vital elements that great designers know and understand is trust.

Credibility is the base upon which great design is built. It means the faith and reliance that a design inspires in its audience. Credibility can be both either a given or something more.


Here are some of the key takeaways that great designers know about trust:

Powerful narrative is essential to establishing credibility. Great designers know that a strong narrative can immerse audience in a distinctive world, create an emotional connection between the viewer and the brand, or ignite emotions.


Consistency is vital to credibility. Whether it's a company's identity, a product's aesthetic, or a service's performance, consistency fosters confidence. Great designers understand that a cohesive visual language not only creates recognition but also conveys a sense of reliability.


Imagery play a significant role in building credibility. Great designers know that the appropriate images, fonts, and color schemes can imply a sense of quality and expertise.


Transparency is yet another essential element of credibility. Great designers understand that viewers are skeptical and want to understand what a brand stands for.


Empathy is a crucial aspect of credibility. Great designers know that audience are not just looking for a international product regulations; they're looking for an experience.


In today's fast-paced world, great designers understand that this requires a more effective and approach to design. By focusing credibility, they can resonate with their audience. Whether it's a dazzling visual identity, a compelling storytelling approach, or a deeply empathetic design approach, great designers understand that credibility is the foundation upon which all great design is established.